My name is Alex Higson. I’ve worked in fashion for the last 5 years, as a model, designer, and personal stylist.

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Our Story

Alex’s journey into the fashion realm began as a catalog model while studying literature at NYU. Those early days in front of the lens ignited a spark in him, and he quickly realized that fashion was more than just clothing; it’s a form of art that can transform lives.

Thus, he took the biggest risk of his life – dropping out of NYU and joining the Academy of Art in California, one of the top fashion schools in the country.

This jump took him deeper into the creative process. He immersed himself in design, seeking to translate his vision into clothing that tells a story. As a second-generation Indian immigrant in the United States, he brought a unique perspective to the industry that blends traditional influences with contemporary flair.

The desire to make fashion accessible to all led him to become a personal stylist. He’s had the privilege of helping individuals from diverse backgrounds discover their unique style, and now he hopes to do the same through Magic Of Clothes.

Our Mission

At the heart of MagicofClothes.com lies a profound purpose and unwavering mission—to fill a void in the fashion industry that had long been overlooked. The fashion landscape, as Alex realized, had become polarized, with most websites exclusively focusing on either fast fashion or luxury labels.

This binary approach left a significant gap in the middle ground—a space where quality, sustainability, and affordability harmoniously coexist.

Our mission is crystal clear: bridge the gap between fast fashion and luxury by championing brands that offer not only high-quality, stylish clothing but also prioritize sustainability and ethical practices.

We firmly believe that fashion should not come at the expense of our planet or the well-being of those who craft these garments. Thus, we are committed to showcasing brands that embody these values, encouraging a more responsible and conscious approach to fashion consumption.

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Our Editorial Process

At MagicofClothes.com, we take our editorial responsibility seriously. Our commitment to providing trustworthy, experienced, and quality-focused content is at the core of our mission. We understand that in the vast landscape of online fashion advice, it’s essential to stand out as a beacon of reliability and expertise. Here’s how we achieve that:

1. Expertise and Experience:

Every piece of content you find on our website is crafted by a team of seasoned fashion professionals who live and breathe the industry. From Alex Higson’s extensive experience as a catalogue model, designer, and personal stylist to our talented pool of fashion writers and experts, our team brings a wealth of knowledge to the table. We are dedicated to staying abreast of the latest fashion trends, sustainability practices, and ethical considerations, ensuring that our content is not only informative but also ahead of the curve.

2. In-Depth Research:

Quality-focused content begins with comprehensive research. We delve deep into fashion topics, unearthing insights and information that goes beyond the surface. Our articles are meticulously researched, drawing from credible sources, industry reports, and expert interviews to provide you with well-informed, evidence-based guidance.

3. Transparency and Accountability:

Trust is the cornerstone of our editorial policy. We’re transparent about our sources, affiliations, and any potential conflicts of interest. If we recommend a brand or product, it’s because we believe in its quality and alignment with our values. We hold ourselves accountable to maintain the highest ethical standards in our content.

4. Balanced Perspective:

Fashion is diverse, and so are the voices and perspectives in our content. We ensure a balanced view of different fashion styles, cultural influences, and sustainable practices. Our goal is to empower you to make choices that resonate with your individuality and values.

5. Sustainability and Ethical Considerations:

In a world increasingly aware of the environmental and ethical impact of fashion, our content reflects our deep commitment to sustainability. We spotlight brands and practices that prioritize the well-being of people and the planet, helping you make responsible choices without compromising on style.

6. Engagement and Community:

We value your input and questions. Our content is written to engage and educate, fostering a community where readers can share their experiences, ask questions, and explore fashion together. Your feedback and insights are essential in shaping the direction of our content.