I am a fashion blogger, and commissions from LTK (formerly RewardStyle) make up a huge chunk of my income.
But the thing is, every brand on LTK (which stands for LIKEtoKNOW.it) offers different commissions, ranging from 0% to 49%. Now, of course, it makes more sense to promote brands that are offering bigger commissions.
So, I decided to compile a list of all the brands available on LTK, along with their commission rates, for fellow creators who are as eager as I am to maximize their earnings.
This information was extremely difficult to obtain. I had to use some of my coding skills to automate the process of going through each brand listed on LTK’s backend, and finding the commission rate and other important information.
NOTE – You won’t find this information anywhere else on the internet. Believe me, I’ve tried.
Broad Overview of LTK Commission Rates
This is some of the analysis I have done after taking a look at the data.
- Upwork, the freelancing website, has the best commission rate at 49%.
- The worst commission rates (that are not 0) are provided by the brand Neve and Noor, which gives a measly 0.7% commission to its affiliates.
- The mode of the data is 7, which means that the most common commission rate is 7%.
Here are the commission rates for some of the more popular brands.
| Affiliate Program | Commission Rates |
|---|---|
| H&M | 7% |
| American Eagle | 7% |
| Aeropostale | 8.75% |
| PacSun | 10.5% |
| Boohoo | 14% |
| Pretty Little Thing | 10.5% |
| Mango | 7% |
| Express | 8.4% |
| Windsor | 10.15% |
| Lacoste | 2.1% |
There are 6929 retailers that actively work with LTK. Out of these, only very few offer a commission greater than 20%. Here is the exact split in a table.
| Commission Rate | Number of brands |
|---|---|
| 0% | 303 |
| 0-10% | 3941 |
| 10-20% | 2799 |
| More than 20% | 54 |
If you want to visually see the spread, this bar graph will help a lot.
As you can see, there is only a very small minority of retailers that offer a commission of more than 20%. But all is not lost, because there is another very big factor in making money as an affiliate – the cost of the product you are selling.
I make a lot of money from Gucci’s affiliate program, despite it only offering a 12.6% commission on purchases. The reason behind this is that most items on Gucci’s website sell for more than $500, making my average commission about $60 on each sale.
Compare that to Earth Breeze, a brand that sells eco-friendly laundry detergent sheets. While their commission rate is a whopping 35%, most products on their website sell for $20. So on average, my commission is about $7 on each sale.
The best combination would of course be selling high-ticket items that also offer healthy commissions. And these are the brands that we’ll explore in the next section.
Top 100 Brands on LTK
Here is a table of the top 100 brands on LTK based on their commission rate.
| Affiliate Programs | Commission Rates |
|---|---|
| Upwork | 49 |
| Nous Libertins | 48.79 |
| Wolven | 35 |
| Mallebox CPA | 35 |
| BONHEUR JEWELRY | 35 |
| Beli | 35 |
| Reel Paper | 35 |
| One Ocean Beauty | 35 |
| Babbel | 35 |
| Earth Breeze | 35 |
| Ritual | 35 |
| PlaceLibertine CPA 2023 | 35 |
| Jemz Smile | 35 |
| Coach (US) | 28 |
| TripAdvisor US | 28 |
| Skillshare | 28 |
| Kate Spade (US) | 28 |
| Coach (CA) | 28 |
| Blume | 28 |
| Find Your Trainer | 28 |
| RestoraPet | 28 |
| NordVPN | 28 |
| XINGZEZHI HK LIMITED | 28 |
| Public Rec | 25.2 |
| Aid Through Trade | 24.5 |
| Cariuma | 24.5 |
| Uqora | 24.5 |
| Herbal Dynamics Beauty | 24.5 |
| Too Faced US | 24.5 |
| Yo Mama’s Foods | 22.4 |
| 66Girls | 21 |
| VIU (EU) | 21 |
| Huma Blanco | 21 |
| Fedoma | 21 |
| SugarBearHair | 21 |
| KidEase LLC – Tasty Clean | 21 |
| Lola Collective | 21 |
| Peak and Valley | 21 |
| Poo~Pourri | 21 |
| Surfside Skincare, Inc. dba Bask | 21 |
| Brook and York | 21 |
| OYS SPORTS Seamless Fashion Gymwear – NOT LIV | 21 |
| Lattelierstore | 21 |
| Nazarr | 21 |
| Allitom | 21 |
| Keto Cycle | 21 |
| Tough As A Mother Tribe | 21 |
| Learning with Kelsey | 21 |
| Spanx Canada | 21 |
| Vitable | 21 |
| Amala | 21 |
| Agenda | 21 |
| Protocol | 21 |
| Raaw Alchemy | 20.02 |
| Chinese | 19.6 |
| Altuzarra | 18.9 |
| Faithfull The Brand US | 17.5 |
| anatome London Apothecary | 17.5 |
| Orthomol Sport DE | 17.5 |
| Zappos | 17.5 |
| 7 For All Mankind | 17.5 |
| Murad Skin Care (US) | 17.5 |
| Ole Henriksen | 17.5 |
| JENETIQA LUXURY SKIN CARE | 17.5 |
| The Mode Collective | 17.5 |
| James Perse (US) | 17.5 |
| Rodial | 17.5 |
| ViX Swimwear | 17.5 |
| Casetify | 17.5 |
| Veronica Beard | 17.5 |
| Desmond & Dempsey | 17.5 |
| Ryka.com | 17.5 |
| johnnie O | 17.5 |
| Facine | 17.5 |
| Karmaloop | 17.5 |
| Carbon38 | 17.5 |
| Shiekh Shoes | 17.5 |
| RE/DONE | 17.5 |
| Activist Skincare | 17.5 |
| Sequin | 17.5 |
| CONSORTIUM | 17.5 |
| Splendid | 17.5 |
| LOVESHACKFANCY | 17.5 |
| Avec Les Files | 17.5 |
| Nolah Sleep | 17.5 |
| FoxyBae | 17.5 |
| FoxyBae | 17.5 |
| JACHS NY | 17.5 |
| Shape Activewear | 17.5 |
| Swiss Clinic | 17.5 |
| Vilebrequin (EU & APAC) | 17.5 |
| LA MENO INC. | 17.5 |
| GlassesUSA | 17.5 |
| PetPlate | 17.5 |
| Velvet Eyewear | 17.5 |
| Lifeline Skincare | 17.5 |
| KORRES | 17.5 |
| Ted Baker (US) | 17.5 |
| Friction Free Shaving (UK) | 17.5 |
| NYDJ | 17.5 |
| Enso Rings | 17.5 |
As I said before, there are 6929 retailers on LTK. If I give a list of all of them, that is not scrollable or customizable, it wouldn’t be very helpful. Therefore, I have created a spreadsheet that has all 6929 brands, plus their commission rates. You can sort and manipulate the data as you see fit.
For certain brands, there are also other crucial data points I found. For example, a lot of brands, though they are on LTK, are still not compatible with LinkNinja, LTK’s link-generation tool. While at first glance you may have thought that these brands are not available, that is not the case. All you have to do is go to LTK’s dashboard to create an affiliate link for them.
Here is the link to the Google Sheet. I would really appreciate it if you could link back to this blog post giving credit if you plan to share that data.
How LTK Works
Here’s how the LTK platform works for influencers and brands:
- Influencers (also called creators within the platform) sign up and gain access to a wide variety of brands and products to promote.
- Brands list their products on LTK with a specified commission rate, which is the percentage of the sale price that the influencer will earn on a successful purchase.
- As a creator, you can then select the products you want to promote from these brands, including products that match your niche and personal style.
- After choosing items, you generate custom affiliate links which include your unique referral code. You then share these links with your social media followers or on your blog.
- When someone clicks your affiliate link and makes a purchase, you earn a commission based on the commission rate set by the brand.
It’s important to keep in mind that the commission rates on LTK can vary greatly among brands. From my experience, reasonable commission rates generally fall between 13-15%, while competitive rates are around 16-20%. However, some brands may offer even higher or lower rates depending on various factors.
LTK transfers your earnings directly to your PayPal account every other Friday. It’s been an incredibly convenient and straightforward way to monetize my content and turn my passion for sharing products I love into a profitable venture.
Conclusion
In this blog post, I tried to create an in-depth resource for LTK creators and influencers. You can use this list to determine which brand you should promote, and what your content plan should be.
Again, if you found this information useful, please share the word, and link back to me if you can 😉
My name is Alex Higson and I am the founder of Magic Of Clothes. I have worked in the fashion industry for many years, and clothes and style are a huge part of my life.